The story of Caravel / Outcast starts in summer of 2008. Three friends from three distant places come together around a shared passion for California Wine and decide to embark upon a journey together! In an industry with large players and abundant household wine brands, their newly established company had its work cut out. After many days of convivial repartee, they went to work and started planning their first wine release in the summer of 2010. Caravel, their inaugural effort, was received with excitement and exceptional success - the 2007 Cabernet and White Wine Blend sold out in only a few short months.
Given that Caravel was a success in its own right, it became time to ratchet up the stakes and venture into a premium space with Outcast. Having visited upwards of 250 of California's best wineries, the team began seeking choice grapes and wines and realized that they could create something very special in showcasing the best of California varietals while maintaining a heightened sense of terroir and value..
About the names Caravel and Outcast:
Caravel ships (think Columbus’ Nina and Santa Maria) were the first vessels to carry fine merchandise like clothing, spices, and wine from port to port around the world. Today, the Caravel brand exemplifies this same spirit – uniting people one glass at a time.
Outcast describes a wine conceived outside the traditional wine establishment and the people behind the scenes (Alex, Anuj and Peter). Believe us when we say that this band of brothers is idiosyncratic and full of personality (remember the guy at the party with the tartan pants?). Robert Frost once said, “two roads diverged in a wood, and I, I took the one less traveled by, and that has made all the difference." This poem is the beating heart and lifeblood that guides the principles for their efforts. Outcast takes the less beaten path, and this is reflected in all aspects of the brand. The images of the Horse and Lone Rider on the label symbolize the vision and quest that each partner shares - to seek rare wine gems and bring them to you. Closely study the label and myriad esoteric images will be revealed – if you can find all 5, let us know by sending us a facebook message and you may find a surprise waiting!!!
Alex, Anuj, and Peter